Welcome to the third of this little run explaining how to utilise ]search engine optimisation to make your affiliate marketing website work to generate you money.
Thus far we have seen how to put your site’s keywords into the pages of your site, having the website posted in business directories which are all over the internet, and how to employ social networking to make lots of links back to your affiliate marketing website. What we want to do now, in order to help the search engines take proper regard of the shop, is to plant links and keyword references to it in thousands of spots.
The most work concentrated and time consuming area of the SEO system is article output, and then getting that article published on blogs, in article banks and similar spots all across the internet where they will be discovered by the search engines robots, and the links and keywords logged which will boost your site’s ‘score’ for relevance. This is divisive because in some minds it is regarded as cheating the system and I utterly do not agree with this, AS LONG AS the item is original material, the focus is appropriate and there are no hidden agendas.
The article can be about anything, it can recall personal experience, a take on a topic relevant to what your shop is about, an informational piece, a review of a product or anything else. I personally aim to average five hundred and fifty words, have two links to my site bolted to my keywords, of which I aim to insert both but at least 1 in each paragraph if I can. It is a paradox of SEO that you don’t cram your article full of keywords, but insert them sparingly, and one link on each keyword in the complete item is a basic guideline.
What should it look like? Well, this piece is me doing SEO for my company site but not for my affiliate marketing website, and if you go over it again you’ll realise my instructions above are followed in it and if you follow the link in the 2nd paragraph you can discover on the News pages a list of things that do promote my fishing shop website.
As soon as it’s complete, the subsequent chore to do the SEO is to change the look so that when it is sent to in lots of diverse places, each one receives a unique version. To do that you ‘spin’ the piece. Go through each line and take words that have substitutes. I will take the first line of this paragraph as an example:
That line now has 8 alternative sets of words which can be shown in any of 4608 combinations any and all of which will still make sense. What happens is that the publishing programs will select one word from between each set of tags and show that. Aim to average 3 alternatives each, however do not push it, if there are only two, leave it at that. And the little “|” sign comes from “shift+” by the Z key. The search engines do not like finding 1000’s of duplicate items and the keepers of the publishing sites also only want original versions, and so search engine optimisation requires this format.
For publishing, I myself employ a website called Unique Article Wizard but it costs to use this. You might like to try and find a free service or, for a tiny fee I will do it for you but very quickly you will build up a big supply of back-links to your website. Be aware, it will take time, often a long period time, before it begins to work and promote your affiliate marketing up the search engine rankings.
The following piece in this series will demonstrate how you can employ another search engine optimisation method to get your affiliate marketing website to the peak of the search engines faster, but it uses money, though this can be controlled.